For Denver Sellers
Sell Smarter.
Earn More.
Move Forward.
Plan your sale around your property, priorities, and timeline. Talk with Erin about pricing, preparation, and the next steps for your move.
Before You Spend On Prep
Download the Top Dollar Home Sale Guide.
Use Erin's guide to decide what is worth doing before listing and what probably will not change your sale price.
CNE Certified
Negotiation Expert
Colorado Real Estate Broker
A Note From Erin
Selling a home is rarely just a transaction.
Sometimes it's exciting — a new chapter, a bigger space, a fresh start. Sometimes it's hard — a divorce, a loss, a move you didn't plan for. Sometimes it's both at once.
Whatever brought you here, my job is the same: help you understand your options, make informed decisions, and move through this process with clarity and confidence.
That's what I'll be for you.
Erin Rose · Colorado Real Estate Broker
The Selling Process
YOUR SELLER
JOURNEY™
Explore five stages of selling. Click a step to learn more. Timing varies with property preparation, market conditions, and the agreed transaction schedule.
Free Home Valuation
Using closed sales from the last 90 days, active competition, and your home's specific condition, Erin builds a pricing strategy designed to maximize your net proceeds. You'll receive a written CMA with her recommended list price range and rationale — before you commit to anything.
How Erin Keeps This Organized
Home Value Snapshot™
Discuss estimated equity and a pricing range
Net Sheet Calculator™
Estimated proceeds at any sale price
Your Process, Visualized
YOUR SELLER
JOURNEY™
Explore nine stages of selling in the visual guide or read the overview below. Your steps and timing will depend on your property, agreement, and transaction.
Use this overview to prepare questions for Erin about pricing, preparation, offers, and closing.
What's Inside
- All 9 seller stages — from strategy to closing day
- Key milestones and what triggers each one
- Topics to discuss: pricing, preparation, marketing, offers, and closing
- Erin's role at every step of the process
Read the nine-stage seller overview
This text overview covers the process shown in the infographic. It is general guidance, not a guarantee of timing, outcome, or included services.
Understand your position
Discuss your home, market context, and selling goals.
Build your strategy
Discuss a selling plan and timeline that reflect your priorities.
Prepare for market
Review potential repairs, decluttering, staging, and photography.
Launch your listing
Confirm the marketing channels and services included in your agreement.
Evaluate buyer interest
Review showing activity and available feedback.
Review and negotiate offers
Compare offer terms and discuss questions before making a decision.
Under contract
Review applicable inspections, appraisal, disclosures, and contract deadlines.
Prepare to close
Confirm remaining responsibilities and closing arrangements with the parties involved.
Closing and proceeds
Confirm completion of closing and how and when proceeds will be delivered.
Your signed agreement and transaction documents govern your specific services and deadlines. Discuss your selling questions with Erin.
Marketing Strategy™
The Right Buyer
Needs To See
The Right Story.
Erin's marketing approach is built around your home's story — not a template.
Presentation
Professional photography, staging coordination, and cinematic video. Buyers decide in seconds.
Exposure
Discuss the listing distribution and marketing channels available for your property.
Negotiation
CNE-certified strategy — trained in the psychology and mechanics of getting you more.
Seller Marketing Plan
CHOOSE THE LEVEL
OF LAUNCH SUPPORT.
Every seller gets the professional essentials. Higher-touch plans add strategic prep, polish, and buyer confidence tools that help the home show better from day one.
Included foundation
Aspen
Launch Essentials
A polished, professional listing launch with the fundamentals handled well.
Pricing strategy and comparative market analysis
Pre-listing walkthrough with seller prep checklist
MLS listing setup, syndication, sign, lockbox, and showing instructions
Professional listing photography
MLS description written around the property story
Basic floor plan notes and key feature callouts
Listing launch on Erin Rose owned channels
Buyer inquiry response and showing feedback summaries
Offer review, negotiation strategy, and contract deadline tracking
Market-Ready Polish
Columbine
Market-Ready Polish
Sellers who want stronger presentation without taking on a full prep project.
Everything in Aspen
Virtual staging for up to three key rooms
Four-hour cleaning refresh before photography
Two-hour move-prep and organization session
Pre-photo styling checklist with room-by-room priorities
Vertical listing reel for Instagram, Facebook, and YouTube Shorts
Targeted social launch post and boosted local exposure
Property feature sheet with QR code for showings
Pre-market outreach to Erin's buyer and agent network
Highest-touch prep
Lark Bunting
Signature Launch
A higher-touch launch for homes that need extra confidence, preparation, or buyer education.
Everything in Columbine
Pre-listing inspection coordination
Inspection-readiness punch list and repair priority guidance
Handyman and vendor coordination support
Twilight exterior photo or seasonal exterior refresh
Neighborhood buyer packet with lifestyle and commute highlights
Second-week marketing refresh if the listing needs a new push
Open house launch kit with feature cards and buyer talking points
Move timeline, utility checklist, and vendor handoff plan
Exact services, vendor availability, and preparation credits are confirmed during the listing consultation and written into the listing plan before launch.
Real Questions
WHAT SELLERS
ACTUALLY ASK.
Free Home Valuation
What Is Your
Denver Home Worth?
Get a personalized home valuation from Erin — not a Zestimate. Real data, real strategy, real results.
Prefer to call?
(720) 588-0579